Methodology
How we track where the world wants to travel, powered by creator content and social signals.
How It Works
The Travel Index Lab aggregates signals from 500+ travel creators across YouTube and social platforms to produce a weekly ranking of trending destinations. We track video publish frequency, engagement velocity, and creator diversity to surface where travel interest is building.
What We Track
The Indices
Global Index
A 0–100 score reflecting overall creator interest in a destination. Higher scores indicate more creators featuring the location with stronger engagement.
Weekly Change
Compares the current week's index against the 8-week rolling average, showing momentum shifts in creator attention.
City Tags
Each city is assigned a vibe tag (e.g., "Foodie Paradise," "Adventure Hub") based on sentiment analysis of creator content. Tags reflect the dominant theme travelers associate with the destination.
Data refreshes weekly on Mondays. Methodology is subject to periodic refinement.